Capehart Photography Branding

After the passing of legendary Palm Beach photographer Lucien Capehart, the management team of the powerhouse business he had built asked us to help with a new direction that honored Lucien’s legacy while looking forward to a new era. We advised on a full rebrand, starting with a new name: Capehart. The logo is crisp and modern with just enough art deco reference to hearken to the company’s decades-long Palm Beach pedigree.