Caribbean Jack’s is a popular Daytona waterfront hang for locals and tourists alike. We created an Instagram campaign designed to engage and reward guests while tapping their social media networks to share the love for CJ’s.
We designed drink coasters that invited guests to post photos to Instagram for a chance to win gift cards. Flipping the restaurant’s irreverent ‘Do You Know Jack?’ motto into a statement of loyalty, guests were invited to use #IKnowJack and tag Caribbean Jack’s page.
Thousands of people were exposed to Instagram photos of friends and family bragging about their CJ’s experiences.