The Gardens Mall partnered with Jimmy Choo to reward the mall’s loyal customers and Facebook community with a chance to win a pair of Jimmy Choo shoes. We licensed and customized the visual and functional design of a Facebook sweepstakes platform. Entry was as simple as entering an email address – while page Likes were encouraged as well. Entrants could win bonus entries by sharing the sweepstakes with friends through email, Facebook or Twitter.
Thousands of people entered and Liked the page. Hundreds of thousands of local consumers were reached across Facebook and Twitter, thanks to the viral component of the campaign. The Garden’s Mall’s Facebook community continues to boast the finest engagement rate across a benchmark of regional, national and international luxury shopping centers.