Caribbean Jack’s, a Florida waterside stalwart, rewarded its loyal customers and Facebook community with a chance to win a $250 gift card. We licensed and customized the visual and functional design of a Facebook sweepstakes platform. Entry was as simple as entering an email address – while page Likes were encouraged as well. Entrants could win bonus entries by sharing the sweepstakes with friends through email, Facebook or Twitter.
Tens of thousands of local consumers were reached across Facebook and Twitter, thanks to the viral component of the campaign. Caribbean Jack’s continues to boast the finest engagement rate across a benchmark of regional competitors.