Palm Beach County Food Bank Hunger Awareness

The Palm Beach County Food Bank asked us to design an innovative campaign to launch their summer fundraising initiative. The campaign’s creative had to be compelling enough to stand out in a sea non-profit messaging that floods the market.

Our creative plays off the iconic vintage Florida postcard to juxtapose the stereotypical “Palm Beach lifestyle” with the stark fact of chronic hunger that is the reality for 1 in 6 residents. It is being leveraged across all media, from digital to direct mail to stadium jumbotrons.