From January 16 – February 14, 2016, The Gardens Mall was transformed into a world straight out of the pages of a Dr. Seuss book.
Supported by a full cross-channel promotion and activation program, The Art of Dr. Seuss exhibit featured LionMaus custom-designed branding, collateral, and exhibit elements including a large-scale set-quality hot air balloon. A full- scale PR and social media campaign yielded widespread coverage on TV, radio, print, and online. Throughout the month the exhibit area was host to a wide range of events including a celebrity book reading series attended by kids from over a dozen schools, twenty live performances of excerpts from SEUSSICAL the Musical by Maltz Jupiter Theatre, and many events in partnership with community and philanthropic partners. Offsite promotion included a billboard, bronze displays at PBI Airport, Loggerhead Marinelife Center, The Cultural Council of Palm Beach County, and rackcards in over 100 locations statewide. Ten percent of art sale proceeds bene ted children’s art outreach at The Cultural Council.
For that magical month, The Art of Dr. Seuss was the talk of Palm Beach County and beyond.