We created a Back to School ad campaign that displayed targeted display ads across a range of regional and national websites.
Advanced targeting was employed to reach desirable demographics within a geographic radius of the shopping center. Remarketing was also leveraged to reach people who had previously visited the mall’s website.
All impressions not only kept The Gardens Mall top-of-mind during a peak back-to-school shopping period, but also invited further brand engagement by driving to a 10-day giveaway on Facebook.
The campaign yielded ad impressions at a small fraction of direct-from-publisher ad buys.