The Gardens Mall Easter #EggHunt

To announce the arrival of the Easter Bunny, we gave The Gardens Mall it’s first ever digital Easter egg hunt. We hid eggs around the 1.4 million square foot mall, and gave our Instagram community clues about how to find them. When fans found an egg they snapped a picture, tagged it, and were instantly eligible to win the ‘Ultimate Mall Easter Basket’. Our Instagram community grew by 33.3% while engagement doubled.