LEGO® Takeover! Creative

We won the opportunity to conceptualize and activate a huge, interactive LEGO exhibit at the iconic Palm Beach County destination, The Gardens Mall. We handled all creative assets for the three-week event including the name, logo, branding, billboards, storefronts, exhibit displays, and digital & traditional advertising creative.

RESULTS: Over 25k visitors travelled from all over Florida to visit this once-in-a-lifetime exhibit. Retailer sales skyrocketed and the event garnered over 3 million social impressions.

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