Tampa General Hospital: ``We've Got You`` TV Commercial Campaign Our “We’ve Got You” campaign for one of the nation’s largest health systems, Tampa General Hospital features five TV commercials showcasing a range of service lines: Labor & Delivery, Oncology, Orthopedic/Trauma, Pediatric, and Transplant. While the world outside faces tremendous upheaval
Ben & Mindy's Picture Perfect Moment A powerful picture taken in a TGH operating room quickly captured the hearts of millions around the globe during the COVID-19 pandemic. The now famous photo has been seen everywhere from CNN and major networks to international newspapers to celebrity newsfeeds. We sat down
Riverside Recovery of Tampa: Social Media Management Riverside Recovery was created to break the mold of corporate recovery facilities in Florida, delivering client-first programs in a fully integrated and aesthetically refined space. To honor the principles of Riverside, LionMaus created a social media approach as distinctive as the recovery program
Midas #1Mile1MealWe conceived and executed a campaign for Midas, the world’s largest auto service franchise, to build awareness of their hunger relief platform, Drive Out Hunger. In the Summer of 2015, the #1Mile1Meal hunger-fighting road trip travelled across 10,000 miles and 25 cities to drive awareness and inspire action. For every use of #1Mile1Meal,
Hunger Awareness Online Video This award-winning video (IAC, Addy) was created to drive emotional impact – and ultimately donations – to The Palm Beach County Food Bank. We knew the video had to be compelling enough to stand out in a sea of non-profit messaging. Using hidden cameras, we filmed
Pandora Jewelry Social Media We were tasked with creating a social media presence for a group of regional Pandora stores. Through a visually engaging content strategy and strategically placed digital ads, the social pages saw heightened metrics and increased store sales.
Restaurant's April Fools' Prank Lands in Adweek For the ultimate April Fools’ Day prank, we created a fictional bright blue colored chicken wing sauce for Hurricane Grill & Wings, a 62-location full-service restaurant franchise. The post quickly gained viral attention (3 million+ engaged with the campaign) and even earned a
Seahaven Superyacht Marina: Creating a Brand We created the branding and visual identity for Ft. Lauderdale’s high-end superyacht marina, Seahaven. The logo, business cards, and print ads all came together to form the cohesive identity of this brand new luxury facility.
LEGO® Takeover! Creative We won the opportunity to conceptualize and activate a huge, interactive LEGO exhibit at the iconic Palm Beach County destination, The Gardens Mall. We handled all creative assets for the three-week event including the name, logo, branding, billboards, storefronts, exhibit displays, and digital & traditional advertising creative.
An April Fools' Prank for a Legendary Pittsburgh Sandwich Chain One of our favorite moments in LionMaus history was when we helped our client 'punk' the city of Pittsburgh - for a good cause. Since 1933, Primanti Bros. has been synonymous with Pittsburgh. In the Spring of 2013, the iconic
World Kitchen Facebook We helped the World Kitchen family of brands – Pyrex, CorningWare, Corelle, Baker’s Secret, Snapware and Chicago Cutlery – re-tool its Facebook advertising program by optimizing targeting strategy, reducing the ads’ cost-per-engagement by more than half.
In the midst of COVID-19, we created a billboard campaign for Tampa General Hospital designed to uplift and reassure the community. TGH invited the area’s other large healthcare systems to join the campaign as they work in lockstep to confront the pandemic. This campaign replaced all prior billboard messaging across
Relauching A Hotel With The Power Of Social Media We were tasked with helping relaunch Homewood Suites Palm Beach Gardens after a major renovation process. Using precise ad targeting from geographic and demographic hotel guest data, we were able to serve engaging social content to both past and potential hotel
Creating a Brand Identity for The Private Jet Company With over 20 years of experience and hundreds of aircraft sales, The Private Jet Company was ready for a branding refresh that better represented their sterling reputation in this prestigious industry. That's where LionMaus came in. We crafted a completely new
``Letters For Santa`` Interactive Storefront For Downtown Palm Beach Gardens, a retail and entertainment destination in Palm Beach County, we created an experiential holiday storefront that invited passers-by to write letters to Santa and drop them into a red mailbox. A transparent section of the design invited children to peer
Hurricane Grill & WingsDuring a large-scale re-brand initiative, we developed a social media content and media strategy for Hurricane Grill & Wings, a laid-back tropical restaurant franchise with over 60 locations spanning 15 U.S. States. Known for their more than 30 signature sauces and rubs, it was named by USA
Designing a Program Guide for The Salvation Army The Salvation Army offers a variety of enriching educational programs to children who need it the most. So when The Salvation Army of Palm Beach County came to LionMaus for help with structural brand work and to give their creative assets a
Midas + Feeding America Team Up To Drive Out Hunger In 2015, LionMaus helped America’s largest auto franchise, Midas forge a partnership with the nation’s second largest charity, Feeding America. Here’s how it happened: While devising a social media strategy for Midas we discovered that two of the most successful franchisees
#OnlyOneTGH Video Series Tampa General Hospital’s halls are filled with examples of everyday heroism and powerful personal journeys. We help TGH mine these potent human experiences, producing social-friendly videos that deliver intense emotional impact. The result is widespread social media reach, fueled heavily by viewer engagement. Each video in the
Creating a Membership Booklet for The Economic Council of Palm Beach County When the Economic Council of Palm Beach County was in need of a fresh take on their annual Membership Directory booklet, they reached out to LionMaus for the job. We handled everything from concepting, design, layout, and printing
Downtown Palm Beach Gardens: Logo Redesign We were tasked with creating a full logo redesign for Downtown At The Gardens' 2020 rebrand to "Downtown Palm Beach Gardens." More than just changing the name, the client wanted a refreshed modern logo that would help better show off the center's upcoming multimillion
10,000 Transplants Video Series Tampa General Hospital's halls are filled with examples of everyday heroism and powerful personal journeys. We help TGH mine these potent human experiences, producing social-friendly videos that deliver intense emotional impact. The result is widespread social media reach, fueled heavily by viewer engagement. The '10,000 Transplant'
Midas and Feeding America #MakeThisMealRealDuring Hunger Awareness Month 2016, we launched #MakeThisMealReal for Midas, the world’s largest auto service franchise, to continue to build awareness of their hunger relief platform, Drive Out Hunger. We invited social media users to draw a meal and post it to Facebook, Instagram, or Twitter
Tampa General Hospital Social Media We help Tampa General win hearts and minds through the creative and strategic leveraging of social media. Our engagement-focused social content strategy has earned TGH the highest social media engagement rate of any hospital system in the U.S. Tampa General Hospital leverages social media to
Primanti Bros. 911 Free SandwichesWhen it was reported that Pittsburgh’s 911th Airlift Wing would be closed due to cost-cutting measures by the Air Force, the community, military and local politicians worked to prove that the airlift wing should stay. After the announcement that the unit would be spared, we decided
Palm Beach County Food Bank Guerrilla MarketingWhen Bank of America granted The Palm Beach County Food Bank full promotional rights to a stadium baseball game, we looked for a unique way to seize the moment – and seize the attention of the thousands of attendees. Half a dozen popcorn vendors
The TGH Board of Directors Sends Their Team Support During COVID-19 As the nation's healthcare workers braced for the impact of COVID-19, Tampa General Hospital's board members contributed to an unusually raw video message aimed directly at the teams on the front lines. Assembled from clips created at home by
Midas Online Reputation ManagementOur team acts as an extension of Midas, helping fulfill their promise for top-tier customer service across Facebook, Twitter, Yelp and Google for all 1300+ locations. We manage Midas' enterprise Yelp program and handle data integrity and promotional customization for all of North America. As a part of
Palm Beach Symphony CampaignWe created a campaign to help the Palm Beach Symphony reach out to potential donors for the ‘Great Give’ – an historic nationwide one-day virtual fundraising event. Our concept: Marry the likeness of classic composers with modern-day pop music references, including songs by Flo Rida (“Club Can’t Handle
Tackling the Opioid Crisis: Candace's Story Tampa General Hospital's Director of Nursing, Candace Amato, tragically lost her son to opioid addiction. Has was just 27-years-old. We asked Candace to sit down with us to talk about her experience, including the fateful night she found Zach's body. The result is raw