Riverside Recovery was created to break the mold of corporate recovery facilities in Florida, delivering client-first programs in a fully integrated and aesthetically refined space. To honor the principles of Riverside, LionMaus created a social media approach as distinctive as the recovery program itself, using deeply personal storytelling to capture interest and deliver compelling messages about the recovery experience. The series regularly generates thousands of interactions per post. The content is paired with strategic ad targeting to reach people with an interest in recovery, including remarketing to website visitors. As Riverside’s reputation deepens in the regional recovery community, the facility has seen record census numbers.