We created a campaign to help the Palm Beach Symphony reach out to potential donors for the ‘Great Give’ – an historic nationwide one-day virtual fundraising event. Our concept: Marry the likeness of classic composers with modern-day pop music references, including songs by Flo Rida (“Club Can’t Handle Me”) and Sir Mix A Lot (“Baby Got Back”) and a play on Elvis’ famous ‘Thank You. Thank You Very Much’ phrase – all of which supported Palm Beach Symphony’s promise to keep classical music relevant for all generations in South Florida. The result was a clean and catchy campaign for web, social and digital platforms that helped the Palm Beach Symphony raise over $50,000 in one day, making it the third-highest earner among 330 competing non-profits.